PRIVACY POLICY

Fort Worth Hair & Co.
Effective Date: November 2, 2026

Fort Worth Hair & Co. respects the privacy of our guests and website visitors. This Privacy Policy explains the types of information we may collect, how we use it, and which service providers may process it when you visit our website, book an appointment, subscribe to updates, or communicate with us, including through AI-assisted messaging.

Information We Collect

Depending on how you interact with us, we may collect:

Contact information: name, phone number, email address, and other details you provide.
Appointment and service information: requested services, appointment history, stylist preferences, consultation details, relevant hair or skin history you choose to disclose, and service notes.
Messages and inquiries: information you send through Google Business Profile messaging, our website, email, phone, text, or social channels, including messages reviewed by a team member or handled by an automated assistant.
Payments and transaction information: purchase and appointment-payment records. Payment details may be processed by our payment providers rather than through our website or general messaging inbox.
Website information: technical and usage information, such as browser or device type, IP address, pages visited, and cookies or similar technologies, to the extent collected by our website platform and enabled tools.
Photos: images you voluntarily provide or separately authorize us to capture or use for consultations, service records, or marketing.

Please do not send full payment-card information, passwords, Social Security numbers, or highly sensitive medical details in a general message. If sensitive information is needed for a service, ask us about the appropriate consultation process.

How We Use Information

We use information as reasonably necessary to:

Respond to questions and provide customer support.
Schedule, confirm, manage, and deliver appointments and services.
Maintain relevant client records, process transactions, and address service concerns.
Send appointment confirmations, reminders, or other service-related communications.
Send promotional information where you have opted in or where otherwise permitted by law, and honor applicable opt-out requests.
Maintain, secure, understand, and improve our website and salon operations.
Comply with legal obligations and protect the rights and safety of our guests and business.

Google AI Messaging

If you message Fort Worth Hair & Co. through Google's AI-enabled business messaging, your inquiry and related information may be processed through Google's messaging service and automated systems to generate a response. Authorized salon personnel may access, review, and respond to conversations, including when an automated assistant transfers a question to our team.

We use these conversations for customer service and related salon operations. Google and the service providers involved in delivering the messaging service may process message data under their applicable terms and privacy practices. We do not treat an ordinary customer-service message as blanket permission to send unrelated marketing.

If you prefer to speak with a person, please request a team member in the conversation or contact us by phone. Available messaging controls may also allow you to stop further messages.

Booking, Website, and Other Service Providers

We use third-party services to operate our website and salon, including Wix for our website, Phorest for booking and salon management, Google for business messaging, and providers involved in payments, communications, and website performance where configured. These providers may process information on our behalf to deliver their services. We may also share information when required by law or to protect legitimate business and customer interests.

When you follow a link to a third-party website or booking service, that provider may have its own privacy notice and practices.

Cookies and Website Analytics

Our website platform and any enabled analytics or embedded features may use cookies or similar technologies for site functions, performance, security, and understanding how visitors use the site. Your browser settings may allow you to limit cookies, although some features might not work as intended. Any optional tracking or consent controls should be reflected accurately in the website's settings and notices.

Data Retention and Security

We keep personal information for as long as reasonably necessary for appointments, client service, operational records, legal obligations, and dispute resolution, subject to the practices and retention settings of our service providers. We use reasonable safeguards designed to protect information, but no online transmission or storage method is completely secure.

Your Choices and Requests

You may ask us to review, correct, or delete information we hold about you, subject to applicable law and legitimate recordkeeping needs. You may unsubscribe from marketing emails using the unsubscribe option, and you may use applicable opt-out instructions for text or messaging services. Contact us using the information below for privacy-related requests.

Children's Information

Our online messaging and website inquiries are intended for individuals who can provide information on their own behalf or through a parent or guardian. If you believe a child has provided personal information without appropriate permission, please contact us so we can review the request.

Updates to This Policy

We may revise this policy as our practices or services change. Any updated version will be published here with a new effective date.

Contact Us

Fort Worth Hair & Co.
3809 Southwest Blvd.
Fort Worth, TX 76116
Phone: (817) 922-0900
Email: info@fortworthhairandco.com